About Us
Team Leadership
Our Story
Overture began with a simple idea: that art, illustration, architecture, design, and storytelling can shape experiences as much as they shape spaces.
What started as an independent creative pursuit has grown into a collaborative network of artists and designers, united by a shared commitment to creating thoughtful, memorable guest experiences. That original vision continues to guide everything we create.
Victor Armstrong
Principal, Creative Director
Victor brings both artistic instinct and strategic clarity to location based experiences / themed entertainment environments.
As Founder of Overture, Victor operates at the intersection of craftsmanship & innovation— driven by the belief that experiential design can positively shift how people see the world.
Marlies Urbauer
Principal, Art Director
Marlies has shaped some of the most visually distinctive work in experiential and themed entertainment design.
As Co-Founder of Overture, her creative voice is emotionally resonant and technically precise, present from first sketch to final installation.