About Us
Our Story
Overture began as a creative vision focused on shaping ambitious experiential environments through art, design, and storytelling. What started as an independent creative pursuit has evolved into a collaborative studio of artists and designers united by a shared commitment to exceptional guest experiences.
Why We Create
We see location based experiences as one of the world’s most unique art forms, blending story, space, emotion, and design into experiences that can move people across cultures, generations, and time.
Our Values
Our work is guided by imagination, creative integrity, and thoughtful execution. We care deeply about emotional impact, visual quality, and creating experiences that feel lasting, memorable, and alive.
Meet Our Team
Victor Armstrong
Principal, Founder
Victor brings both artistic instinct and strategic clarity to location based experiences and themed entertainment environments.
As Founder of Overture, Victor operates at the intersection of craftsmanship and innovation, driven by the belief that experiential design can shift how people see the world.
Marlies Urbauer
Principal, Art Director
Marlies has shaped some of the most visually distinctive work in experiential and themed entertainment design.
As Co-Founder of Overture, her creative voice is emotionally resonant and technically precise, present from first sketch to final installation.
Laurel Van Patten
Senior Concept Designer
Laurel has worked across animation, illustration, and themed entertainment with one consistent thread: storytelling through design.
Her credits include feature films, award-winning theme park attractions, and surface pattern work for globally recognized IP.